Thursday, December 5, 2019

Critical Analysis On Apple Inc’s Recruitment Video

Question: Discuss about theCritical Analysis On Apple Incs Recruitment Video. Answer: Introduction: Apple Inc is unarguably the best place to work in for those aiming to make it big in their life. Based in California, Apple Inc is a multinational technology company operating under the leadership of CEO Tim Cook. With revenue of 233 billion as in 2015, the company has been unstoppable in its quest to lead in innovative technology (Apple.com, n.d.). It is not just about making a career but being a part of something legendary in the world. Of all the big names in the field of technology, Apple has made an inimitable brand image for itself that absolutely no other company can manage to challenge. It has got it all to create and develop some of the most unimaginable products in the human history. From an era where there was no non-physical means to send a message across, Apple has created some of the most unthinkable gadgets to transform the life of millions of people around the world. Currently, Apple delves into a wide array of industrial activities including designing, manufacturing and marketing of mobiles, computers, and portable digital music players along with a huge number of related software and services (Johnson et. al., 2012). It does not come as a surprise that so many young people dream of getting hired in the technology behemoth. The company has been branded as one of the most innovating workplaces in the world. There is absolutely no doubt about the fact that Apple is one of the most challenging places to work for. There are high expectations, often unreasonable, on every single one working under Apple Inc., yet people aspire to work for them. In fact, Steve Jobs had been a tough task master in the company, even for at the top most positions. Yet, there is something remarkable about Apple that people aspire to work in Apple. Let us evaluate Apples possible recruitment strategy to get a deep insight of their corporate environment. This video has demonstrated the generic feel of the employees working in the company. Apple is a big brand name and employees inside them feel the weight of it on their shoulders. Over the years, Apple has opened plenty of jobs for skilled people, both in and outside the US. Even though employment in the US has stagnated, the company has added 52K in the last 10 years (Apple.com, n.d.). Apple believes in pushing the envelope more than any other company in the world. Their zeal and zest to do the unthinkable has attracted some of the most talented and gifted minds over the years. The company believes in persistent efforts against the rising problems to ensure that the end product is something meaningful. Apple believes in working in small teams to do something great. It is done to ensure that every single individual contributes to something valuable. Collaborative work ensures that everyone pitches in to give their best performance to refine the end result. As innovation has become an inevitable part of companys operations, it is essential that people with varied skills contribute to perfect different aspects of the end product or service. Apple believes in cross collaboration between different groups to get the best result. Cross-functional teams are found to be productive for the fact that they bring in their best on table to create something iconic. As per Maltz and Kohli (2000), cross functional teams are groups intended to dither out disagreements arising in goals, language and processes which apparently need cross-functional integration. Such groups ensure that people with distinct expertise collate for facilitating temporary tasks including development of new products (Turkula inen Ketokivi, 2012), or permanent tasks to ensure that operational processes are integrated (Pagell, 2004). All the team members must keep conflicts at bay in order to jointly achieve effective results. Since innovation is detachable part of Apple products, it has been important that employees work in the direction to attain the unfeasible tasks. Apple considers innovation as a crucial object of their survival and development, and this philosophy has been successfully etched into the corporate culture (Tim Cook, 2012). The launch of iPhone made the company reinforce the same in the mind of public. Steve Jobs introduced iPhone as a three in one device with the ability to be a cell phone, internet communicator and a widescreen iPod (Barrett, 2012). In this process of strategically innovating, Apple started the transformation from just being a maker of consumer electronics to a provider of terminal-based content (Hess, 2006). Such corporate environment allows employees to open their latent talent and make the best use of it to achieve professional satisfaction. Thus in the process of creating something really big, talented individuals end up achieving professional excellence whilst giv ing their share of contribution. Such is the vibrancy and vibes in the working environment that employees engage in creating meaningful products to transform the world. Employees feel engaged with the companys mission and vision to religiously invest their best skills and potential to give excellent performance. Robinson et al. (2004) stated that employee engagement reflects a positive attitude demonstrated by employees towards the growth and success of the organization. An engaged employee is more productive and dedicated towards delivering good results. There have been many researches done in order to establish the positive association between employee engagement and organizational performance. Apple has employees who are passionate about their job. For them, its not about earning big bucks but being a part of something so magnanimous like Apple. They are inherently excited and driven to solve the problems and creating something path breaking instead of falling in line with what all other companies are doing. Of all, it could be the charm of co-found of Apple, Steve Jobs, who had the knack of selecting the right people for the right job. The selected candidates need not be the top scholars or academicians but got to have the right talent to match the requirements of the job. Other thing that is common among Apple employees is their ability to adapt to uncertain situations at a faster pace than others. Change is a constant thing and some people are just easy to embrace it than many others. At Apple, employees are put through difficult situations to make them flexible enough mould themselves in different job roles. In their quest to create and recreate any new technology or process, employees are subjected to navigate through new routes. Apple has created such a dynamic work environment conducive to innovation and flexibility that employees end up adapting themselves to it in a very short span of time. The video reflects the popular perception of the people outside the Apple. It goes on to show the amount of perseverance and mental acumen goes into designing and creating simple objects of technological innovation. An iPhone, iPad or Mac may appear very simple to use but there is a lot goes into making it, right from conceptualizing to the end product in the hand of the consumers. Its the persistence to keep refining to reach the zenith of perfection that keeps the employees challenging themselves to give something of value or meaning to the world. This video has demonstrated some the desired skills and qualities Apple employees have or have developed over the time to imbibe the enigmatic corporate culture. References PAGELL, M. (2004). Understanding the factors that enable and inhibit the integration of operations , purchasing and logistics. Journal of Operations Management, 22, 459487. TURKULAINEN, V., Ketokivi, M. (2012). the real benefits? Cross-functional integration and performance : what are the real benefits? International Journal of Operations and Production Management, 32(4), 447467. MALTZ, E. Kohli, A. K. (2000). Reducing Marketing s Conflict With Other Functions: The Differential Effects of Integrating Mechanisms. Journal of Academy of Marketing Science, 28(4), 479492. Robinson D., Perryman S., Hayday S. (2004). The Drivers of Employee Engagement Report 408, Institute for Employment Studies, UK. Barrett. , Paul, M. S. Adam, B. (2012). Peter Bloomberg Business week, (4293), 32- 33. Cook, T. (2012). Tim Cook one year on: hows Apple doing?. Retrieved from https://www.techradar.com/us/news/computing/apple/tim-cook-one-year-onhows-apple-doing-1093206/page:2#articleContent Hess, M. N.M. Coe (2006). Making Connections: Global Production Networks, Standards, and Embeddedness in the Mobile-Telecommunications Industry, Environment and Planning, (38), 12051227 Johnson, K., Li, Y., Phan, H., Singer, J., Trinh, H. (2012). The Innovative Success that is Apple, Inc. About - Job Creation - Apple. Apple. Retrieved from https://www.apple.com/about/job-creation/

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